In business, personal networks are most important, and these are most often also the Chinese personal networks. I have to admit that personal networks are very important, but it can not be restricted to certain social strata, potions, culture, or ethnicity. I also started my business from personal networks. The pribumi probably use personal networks as well but the family network is far stronger among the Chinese than among the pribumi. [Go]
Clearly, SNSs offer an attractive venue for targeted marketing, including marketing of alcohol. Moreover, in the world of the Internet, there are a variety of ways in which showing one’s allegiance to a particular brand may become known to others in one’s social network. For instance, adolescents who indicate that they ‘like’ a YouTube copy of a TV commercial advertising a particular brand of alcohol can send it to their personal profile page, and friends who subsequently visit this individuals' page may view the video and, if they so choose, copy it to their own page, thereby extending the viral transmission of the ad. Through such viral sharing of alcohol advertisements, the young social media user essentially endorses the product to an audience comprising his/her friends. This relatively low-cost form of advertising relies upon consumers to pass on favorable or compelling marketing and brand-related messages to others via e-mails, text messaging, online forums, suggested links to websites, and word of mouth, in addition to SNSs.
This FOA is intended to stimulate two lines of research into adolescent alcohol activities. One focus is motivated by recent reports (see below) suggesting that alcohol use increasingly is mentioned and visually displayed on many adolescents’ SNS profiles. While it should be noted that most surveys that track youthful drinking patterns generally have not shown recent upturns in drinking frequency in this age group, the fact that these SNS profiles are created and displayed by peers who the adolescent perceives to be similar to him/herself raise concerns about whether, and how, such pervasive references may be influencing adolescent alcohol use. Moreover, as the enormously popular SNS among adolescents, Facebook, was virtually unknown—outside of a handful of elite East Coast colleges—less than a decade ago, any impact of Facebook participation on youthful drinking in the U.S. may only become apparent in the years ahead. Finally, as support for formal recognition of the concept of Internet addiction within the spectrum of addictive disorders lately has been advanced—and heavy SNS use might be regarded as a component of such behavior—it should be noted that several recent studies have reported an association between Internet addiction and problematic alcohol use in samples of Taiwanese high school and college students. In the U.S., as well, some recent research (Epstein, 2011) has reported an association between hours per week spent on the computer and adolescent drinking, with self-reported lifetime drinkers in this study using the computer for social networking more frequently than never drinkers. Insofar as consistent evidence has found that higher alcohol consumption in late adolescence often continues into adulthood and may be associated with alcohol-related problems, it appears prudent to remain vigilant as to the possible effects of SNS and social media usage for adolescent drinking patterns so that appropriate prevention steps may be considered.
The use of new digital media—including, e.g., the internet as well as the various forms of social media such as the status updating site Twitter, chat rooms, blogs, the video sharing site YouTube, the photo sharing site Flickr, instant messaging, and social networking sites (SNSs)—has increased dramatically among adolescents over the past decade, with virtually no end in sight. Ninety-three percent (93%) of U.S. teenagers ages 12-17 report that they go online—and 63% of teen internet users go online every day—to download movies, music, and software as well as for e-mail, shopping, job searching, banking, game playing, gambling, checking sports scores, etc. On SNSs, users can develop a personal profile that is linked with others’ profiles to form a personal online network. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. College students indicate that SNSs fulfill several needs, including socializing, entertainment, self-status seeking, information, and to stay in touch with family members and friends. Among the more popular SNSs are MySpace, LinkedIn, Friendster, and Facebook, the latter having more than 600 million active users as of January, 2011. A mid-2009 study found that 73% of online American teenagers reported using SNSs, a significant increase from the previous year.
See: Robert Hefner, ed., Market Cultures. Society and Morality in the New Asian Capitalisms (Boulder Colorado: Westview Press, 1998); Jamie Mackie, “Business Success among Southeast Asian Chinese: the Role of Culture, Values and Social Structures,” in Robert Hefner, ed., Market Cultures. Society and Morality in the New Asian Capitalisms (Boulder Colorado: Westview Press, 1998), 129–146; Terence Gomez and Michael Hsiao, eds., Chinese Business in Southeast Asia. Contesting Cultural Explanations, Researching Entrepreneurship (London, New York: RoutledgeCurzon, 2004); Thomas Menkhoff and Solvay Gerke, eds., Chinese Entrepreneurship and Asian Business Networks (London, New York: Routledge, 2004).
It is becoming increasingly clear that social networks have become part of people’s lives. Many young people are using their tablet computers and smartphones to check Tweets and status updates from their friends and family. As technology advances, people are pressured to adopt different lifestyles. Social networking sites can assist young people to become more socially capable. However, they may also make them clumsy and incompetent, as well. Therefore, it is imperative to exercise caution and restraint when dealing with such issues.
The effects of social networking are twofold. On the positive side, social networks can act as invaluable tools for professionals. They achieve this by assisting young professionals to market their skills and seek business opportunities. Social networking sites may also be used to network professionally. On the negative side, the internet is laden with a number of risks associated with online commuinties. Cyber bullying, which refers to a type of bullying that is perpetrated using electronic technology, is one of the risks.
The purpose of this study is to explore the use of Enterprise Social Networks (ESN), namely, Yammer and Chatter, using the lens of resistance and deployment of workarounds among individuals employed in a large, service sector organization. By doing so, we can illustrate the motivation behind individual use of ESN within a large organization, the reasons for not using it and the outcomes of their choices on the organization’s performance and day-to-day activities. The research approach of our study involves employing a qualitative approach and adopting the interpretive research perspective. Our findings illustrate that there are several bottom-up and top-down pressures, which effectively hinder the adequate or successful use of ESN and drive user resistance and workarounds. The contributions of our study are manifold. First, since ESN are actively considered by organizations, our findings can inform policymakers on the issues that might arise beyond implementation, more so, during the actual use of the system. In other words, the results of this research can shed light on the areas where their efforts are best placed. At a theoretical level, our study enriches the extant literature associated with adoption issues, by explaining that ESN involve multi-level organizational characteristics found within a specific context of use, that of ESN.
It is inevitable to ignore the fact that nowadays social network plays an essential role in teenagers’ lives. Most youths are spending at least an hour in these popular social media sites. Generally, 1 out of 7 minutes which are spent online by most of those who can access internet is spent on Facebook according to Shea Bennett. One may ask how spending all that time on the social media sites may have a positive impact on them. Well, social media helps the youth and any other user updated with what is happening around the world, help the teenagers stay connected and interact with each other even if they are many miles apart. This strengthens their relationship even if they finished school and moved to different locations they stay connected and update one another.
While on one hand social network sites seems to bring people together and connected on the other hand it creates social isolation in regard to BBC News report. As the youth tend to spend many hours on these sites, they rarely have face-to-face interaction. According various studies, scientists’ evaluation determined that social isolation can lead to a host of emotional, psychological, physical and mental problems which include anxiety, depression and somatic complaints among many others.
Karl Mannheim, “The Problem of Generations,” in P Kecskemeti, ed., Karl Mannheim. Essays on the Sociology of Knowledge (London: Routledge & Kegan Paul Ltd., 1952), 291.