As it applies to media, gatekeeping refers to the method in which information is filtered for distribution, this can be done through the internet, print or broadcasting.
Creativity, problem-solving skills and a high IQ would be the qualifying criteria for the people elected to office.
The elected in a meritocracy are given their positions on their abilities, skill and the contributions they make to society.
Those who control the information presented in these mediums enjoy a wealth of influence in relation to the political and social values of ordinary Americans.
It will examine why media stories of young people are focused much more on negative aspects such as crime and gang culture rather than positive ones....
Elites within the industry accomplish their mission of political and social influence by utilizing the six political functions of mass media; news making, interpretation, socialization, persuasion, agenda setting and framing....
Reality TV shows and teen dramas often portray the "cool kids" as the ones who are having sex (Chandra).Today’s teens are highly influenced by what they see in the media and this can change their behavior and choices....
Development of Mass Media
1934 - Congress creates the Federal Communications Commission to regulate the airwaves
Regulated in three important ways...
1 - prevent near monopolies over a broadcast markets by limiting the number of stations owned or controlled by a company
2 - conducts periodic examinations of the goals and performance of stations; stations must serve the public interest according to Congress
3 - FCC has issued a number of fair treatment rules concerning access to the airwaves that if a station sells advertising to one candidate, it must sell equal time to other candidates
Functions of the Mass Media
Entertainment -- emphasizes entertainment
Popular programs continue
Programs with low ratings -- canceled
American newspapers have reported political news since the late 18th century
Radio, TV, Internet cater to consumer's wants
Creation of political forums
Politicians use media to promote careers and draw public attention to their issues
President has direct access to the media and helps set the policy agenda
“You never know what you’re going to be doing, but then there’s the ability to be able to do it and to share that with the people who are listening.” Meyers, who is retired, gave me the pleasure of sitting down and talking to me about the world of Mass Media Communication, then and now.
A study done by the RAND Corporation shows that teens are twice as likely to have sex or engage in sexual acts if they see similar sexual behavior in the media.
-- reach out to the masses
Modern politics depends on control of the mass media
Ways to do that:
Guide media's focus is to limit what they report through scripted events
Media events -- events staged primarily for the purpose of being covered
Reagan -- example
First president to use the media effectively
Saw the media as an ally
Promised to press conferences per week
Press did not report on private life of the president
As with all sociological issues, there exist four major divisions of perspective: the interactionalist, functionalist, feminist, and conflict theorists.
Events of Vietnam and Watergate soured relationship between the press and government
Today's media -- cynicism
Want to get the truth, often punish those in power
Investigative Journalism: the use of detective like reporting methods to unearth scandals
Public's fondness of this had led to public cynicism towards government
The Influence of Cable
Bringing news as it happens
Criticized for lack of in-depth coverage
Narrow casting - Stations target narrow audiences
Allows those who want to get news to get it quick and easy
Whoever wants to avoid the news can
Broadens gap between informed citizenry and the apathetic