Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.
Executive summary (separate document) ,
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3
Evaluation and control metrics and methodology to measure performance
New Product Idea – Marketing Plan
(GPS for blind, small device with bluetooth headphone that help blind to get any direction want it, also the device could tells for blind if they operate traffic light on or it’s stop,when they walk on the streets .) i think my idea will be answer question number one .
Arnold Named Willowood CEO — Willowood USA founder Brian Heinze has stepped down as the company's CEO. Tony Arnold is the new CEO. Most recently, Arnold was president/CEO of the Solae Company. Arnold has also worked for American Cyanimid, DuPont and BASF. Willowood markets generic crop protection products.
Monsanto Asks Court to Block Dicamba Ban — Monsanto is seeking a preliminary injunction that would prevent the State of Arkansas from banning the use of dicamba while the lawsuit with the Arkansas Plant Board continues. Monsanto also wants the judge to block previous restrictions on the use of its XtendiMax product. Monsanto claims the Arkansas regulatory board overstepped its authority and the court injunction would prevent further confusion in the marketplace.
The project requires the creation of a marketing plan for a new product to be introduced.
You will be required develop a marketing plan and then marshal your thoughts and ideas and communicate them via a written report.
A two pages typed proposal. That is, new product ideas for the Marketing Plan must be submitted for approval. The proposal should briefly explain what product you have selected, why, and what information resources are available to you for completing this project, e.g., what articles, interviews you can obtain, annual reports, etc.