Children are influenced by people they see on television, especially other kids. Obviously, this can have a negative result, but it can be positive too. Lately, kids' TV shows have begun promoting some positive agendas such as healthy living and environmental awareness. As kids see their favorite characters making positive choices, they will be influenced in a good way. Parents can also point out positive traits that characters display and thereby spark valuable family discussions.
From the observations the infant children usually pay very little attention to the television and have no knowledge of program content, they are just involved in their other activities most of the time and are only intermittently able to put up meaningful combinations such as animals characters and humans that they can recognize. Violent content and other bad influences from the television programs cannot affect the children at this stage (Van Evra, J. 1990).
Where kids are concerned, TV and movies get a bad rap, but with healthy viewing habits and parental supervision, limited “screen time” can be a positive experience for children.