According to the Bowen (1953) cited in Abdullah & Rashid (2012), social responsibility speak of to the responsibilities of businessman to pursue those rules, to make those conclusions or to follow those lines of action,...
The marketers and MNCs operating in different spheres and regions all over the world have started realizing the significance of Corporate Social Responsibility (CSR) and ethics in marketing along with their role in carrying out the business that takes care of the community’s interest at the same time maximizing the profit levels of their companies (Matten & Moon, 2004)....
The following information is important when:
• Preparing for your assessment
• Checking your work before you submit it
• Interpreting feedback on your work after marking.
The module Learning Outcomes tested by this assessment task are indicated on page 1. The precise criteria against which your work will be marked is as follows:
• Analyse concepts and theories of Corporate Social Responsibility (CSR) and business ethics.
Appendix 2. Some texts from noted authors
The texts below are given to highlight some of the issues in the subject areas of business ethics and corporate social responsibility. Not all comments from these authors can be used directly in the answers to
Appendix 1: the five stages of organisational learning.
STAGE WHAT ORGANISATIONS DO WHY THEY DO IT
Defensive Deny practices outcomes or responsibilities To defend against attacks to their reputation that in the short term could affect sales, recruitment productivity and the brand
Compliance Adopt a policy based compliance approach as a cost of doing business To mitigate the erosion of economic value in the medium term because of ongoing reputation and litigation risks
Managerial Embed the societal issue in their core management processes To mitigate the erosion of economic value in the medium term and to achieve longer term gains by integrating responsible
Identify the key criticisms leveled by Arrow and Calkins & Wight against Friedman’s position as represented by his NY Times article. Identify the criticism that seems to you to be the most telling against Friedman. Can you defend Friedman against that criticism? Has reading Arrow and/or Calkins & Wight changed your view of the social responsibility of business?
There are two appendices. The first gives more detail to the activities taken by Nike. The second consists of some ideas and debates from noted authors. Business ethics and corporate social responsibility are
allowed another student to have access to your work, the work has not been submitted previously, etc.
Assessment Brief/ Task
The detailed requirements for this task are as follows:
Nike and the reality of corporate social responsibility.
The Nike case study
This case study is based on an article by Simon Zadek in the Harvard Business Review for 2004. The case study has however been adapted and supported by academic commentary from other noted authors.
Academic Year: 2013 /14
Assessment detail approved at validation (as amended by module modification)
Module code & title 6BU004 Corporate Social Responsibility and ethics
Module Learning outcomes: Tick if tested here
LO1 Analyse concepts and theories of Corporate Social Responsibility (CSR) and business ethics.
LO2 Discuss the relevance of ethical and CSR concepts in organisational contexts. ?
LO3 Differentiate CSR issues from the perspective of different stakeholders.
LO4 Evaluate the outcomes of CSR strategies and provide reasoned predictions on the future use of CSR, and ethical perspectives, within organisational policy making. ?
Assessment types Weightings (%) Essay
Assignment Scenario:As a new marketing associate with Barclays Bank, you are tasked with writing a criticalessay summarizing what transpired during the investigation conducted by the UnitedStates Department of Justice into the abuse of the London Interbank Offered Rate(LIBOR) interest rate regulated by the British Banker’s Administration.
This paper aims to provide a description of corporate social responsibility (CSR) associating with its tremendous effects on international business both positively and negatively.
(Definition of Corporate Social Responsibility – CSR, n.d) CSR may also be said to as "corporate citizenship" it is a business’ concern for welfare....
The European Commission defines Corporate Social Responsibility as, “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis."(Europe...